Telephones had a humble start — beginning their lives as nothing more than communication devices. Things quickly evolved for the phone, and today, billions of people depend on their phones for communication and so much more. Phones, especially with the advent of the smartphone, have transformed the devices into a connection with the world’s collective knowledge, directions, entertainment, and more. Smartphones give you access to calling and texting friends, social media, your favorite books, your bank accounts, all your photos, and as many songs as you can load onto the devices.

As a society, we feel lost without our smartphones, unable to connect with our friends and family, or browse the internet. For most people, when they leave home without their cell phones, they feel as if they lost an extension of themselves.

The evolution of smartphones has rapidly increased throughout the years. Starting merely as a way to call someone, users can now do infinitely more with the simple swipe of their finger. For those who were alive to watch the cell phone grow with advances in technology, it’s obvious why they are so valuable. However, for those who have never known a world without smartphones, it might be challenging to understand the significant impact smart devices have had and will continue to have.

How do mobile apps influence our daily smartphone use?

Smartphone technology is increasingly successful because, besides making phone calls and texting, smartphones provide directions via built-in GPS, take photos, play your music albums, keep track of your day-to-day appointments, and hold onto your list of contacts. While every smartphone manufacturer includes numerous built-in applications, users can infinitely multiply the power of their smartphones by installing third-party applications. By adding an application store on smart devices, manufacturers have opened an avenue for users to make their smartphones a daily requirement for work and entertainment.

The sheer number of smartphone applications available means there is something for everyone, regardless of how you use your mobile device. Nearly every occupation can find a use for mobile devices in their everyday operations, utilizing apps that are specifically engineered to make businesses run smoothly. Smartphones are now used for contacting others, in education environments, for finding dinner and keeping tabs on your friends through social media. Simply put, mobile applications have transformed our use of cell phones and the industries they affect, too.

Another way that mobile applications have influenced our smartphone use is through the rise of social media. Social media would not be the same if not for smartphone apps that give users instant access with a few taps on the screen. The growth of social media apps, and their desktop websites, has created an insurgence of new marketing techniques. Social media is one of the cheapest and often most effective ways for small, medium, and even large businesses to advertise to their target markets.

What is augmented reality?

Augmented reality (AR), in some variation, has been around for decades. Still, it is only recently that the technology has been heavily invested in and developed to the point that it has been adopted into mainstream culture. AR has also become affordable, depending on the quality of augmented reality technology that is used.

Augmented reality is now a highly popular technology on smartphone devices. AR uses your device’s camera to communicate with computer-based image, voice, and other sensor-based input algorithms right on the mobile device. Augmented reality is a unique way for AR developers to present real-world images, details, and other interactive elements into the user’s real-world environment.

AR differs from virtual reality in that it does not include a new, fantasy environment. Instead, augmented reality inputs visual and sound details directly into a real-world setting. In other words, augmented reality overlays visual information onto the user’s reality inside the mobile device using advanced technology and the device’s camera input.

Why develop AR on mobile devices?

Augmented reality has become an essential communication mechanism wherein today’s companies implement AR in software products to entice new users and customers to their services. AR has reinvented the way applications both receive new information and deliver that information to the users through graphics, sounds, and interactivity.

Apps like Pokemon GO, Snapchat, and IKEA Place have revolutionized the way AR is used in mainstream society. These applications are only a small fraction of the number of apps on the market that utilize AR. Apps that use interactive augmented reality have the benefit of providing enhanced interactivity by meshing the physical world and the digital world.

But why should you use AR? Augmented reality provides a unique experience for every user. In gaming apps like Pokemon GO, users can catch and play with Pokemon creatures everywhere the users physically go. In Snapchat, users overlay augmented reality makeup and graphics onto their own faces to achieve new looks and interactive photos and videos. In IKEA Place, users can choose furniture that they are interested in and drag and drop the pieces onto live images of the user’s own home to see if they like how it looks. There are many more uses for augmented reality, and they are usually exceedingly simple in design and purpose. Augmented reality applications intensify user’s encounters with their worlds.

What are the benefits of augmented reality in mobile applications?

In furniture AR apps like IKEA Place and Amazon’s augmented reality function, customers gain valuable knowledge about products, its uses, and its availability. AR applications give users new, real-time information about products, rooms, and content.

Augmented reality provides a digital representation of an item, object, or entity within the customized context of the application. Consumers can change an object’s characterizations like size, color, and placement. Because of the malleability of AR functions, the fashion industry adopted augmented reality early and used the technology to change the way new looks are developed and brought to fruition.

AR applications are used by companies to reach a more advanced technophile market. Utilizing augmented reality in applications and advertising can separate a company from its competition by allowing consumers to interact with a new product or service fully.

Conclusion

The appeal of smartphones for accessing the internet is that you aren’t tethered to a computer or WiFi network. Most smartphone users have data access through their phone carriers, which enables users to go online nearly anywhere. This expanded access to content has changed the way consumers approach their use of the internet.

The advent of the era of the smartphone was a highly valuable development for both users and businesses. Smartphone users daily interact with the native applications on the device as well as the countless third-party apps available. Mobile devices have magnified the way consumers engage with social media, games, time management, and businesses.

Through smartphones, companies can place their advertisements in front of a more significant segment of their target market on entertainment applications, social media platforms, and built-in web browsers. Now, with the ability to insert augmented reality into their applications, companies are rethinking their presence on the smartphone. New digital technologies have changed the way companies work.

AR takes everyday encounters and changes them for the better, making ordinary activities more exciting and stimulating. Augmented reality benefits users and businesses and has opened newer better marketing channels. AR provides a creative way for companies to engage with consumers and keep them informed of new products, services, and developments within the company.

Businesses of all sizes have embraced augmented reality and its power because developers have made AR accessible and mainstream. Now is the best time to develop an augmented reality component for consumers.

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