Have clients looking to see or tour a building? Don’t want to show them a 2D website or photo album? You’re not alone. 2D and even physical site tours are things of the past with the advent of augmented reality (AR) technology. These days, AR is still a novel technology, but it is quickly becoming to go-to tech for real estate agencies around the world.

AR is beneficial to the real estate sector in numerous ways. It improves interactions between realtor and client and offers clients a new, interactive, and immersive way to view a property without having to go onsite. With a new perspective on construction projects and standing buildings, real estate agents can offer a better chance for clients to experience a property. Through AR, agencies are increasingly speeding the rate of sales cycles.

What are the benefits of augmented reality in real estate?

Increase Engagement

AR in real estate gives clients a better, more immersive, and engaging experience when viewing a property. Augmented reality involves rendering 2D images of the site into 3D objects to give clients a virtual experience. They’ll have a better understanding of the property and what it offers. With AR capabilities, clients could go so far as to take photos of their furniture and place those photos into the new home to see how it looks from an AR viewpoint.

Save Time and Resources

AR frees agents from showing a property countless times to the same client. Clients can use augmented reality on their mobile devices to see a virtual tour of the property even if they are a thousand plus miles away. AR apps help answer basic queries about the property and area in which it resides. Clients could also use an AR app to hover their mobile device over a property’s window to see more information about the structure like its energy rating, window glass used, and even the schools for which the house is zoned.

Reach More Clients and Increase Profits

Every business is in search of increased profits, and real estate agencies are no different. AR can help spur an agency’s growth through its popularity and ability to tap into a new market that is interested in using the technology. This increases an agency’s client base exponentially. Augmented reality provides a better opportunity for agents to show properties and retrieve information on projects without the need for Wi-Fi. When agents are untethered, they can meet with clients anywhere and anytime and increase profits.


Augmented reality is one of the newest technological crazes to the point that both Apple and Google have released new ways for developers to produce AR apps. AR has enormous potential and is poised to take the real estate industry by storm, driving growth, increasing engagement, and bringing in a higher return on investment. There are few to no downsides of incorporating AR into a real estate practice, making its adoption a no-brainer.