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Tom Furness “Grandfather of VR” Kicks Off First HR Conference in Virtual Reality

The Virtual Reality HR Conference
In partnership with Genius Ventures Inc, BentoHR, Microsoft, and powered by Altspace in Virtual Reality, on July 28 & 29, the world’s first-ever Global HR Summit will showcase immersive workplace (XR) technologies that enable digital transformation and make workplaces more human-centric. The alliance between these innovative, forward thinking organizations has laid the foundation for what is expected to be “THE HR conference of 2020 “

The opening keynote will be delivered by Tom Furness, “The Grandfather of VR”, with proceeds from ticket sales going to his charitable organization; Virtual World Society – which aims to use immersive technology to drive positive change. The Global HR Summit takes place on July 28 & 29, 2020 and is presented in both 2D(YouTube live-stream) and 3D (virtual reality) formats. The event will also be recorded in its entirety and available for future viewing. The Global HR Summit invites its visitors to immerse themselves in future workplace (XR) technologies that inspire and real change, with a list of event discussion topics that include:

● Digital Transformation: The Path to Human-Centricity
● Diversity, Equity & Inclusion Reimagined
● XR Deployed: What HR Organizations Are Doing Today
● Working Parents: Our New Normal
● XR Technologies in Recruitment, Performance & Learning

To ensure an unparalleled experience, the event offers a number of different formats:
● Keynote Addresses
● Panel Discussions
● Workshops / Demonstrations
● Podcast Activations
● Networking Sessions

Tickets are limited with only 1000 tickets available in VR and 10,000 2D/Live-streaming tickets.
Tickets for the event will be available at two rates:
● $49 donation for 2D YouTube live-stream experience
● $99 donation for an Altspace Virtual Reality 3D
Get your tickets here:

Sponsorship opportunities are available in the form of branded workshops and networking rooms. For additional information, please contact For companies looking for a unique way to engage with their audience, there are a limited amount of Networking and Virtual Workshops available. For more information about networking rooms and virtual workshops, please contact

More Information:
LinkedIn Page:
LinkedIn Group:

Presented by BentoHR, Genius Ventures, and powered by Microsoft’s AltSpace, the GlobalHR Summit showcases immersive workplace (XR) technologies that enable digital transformation and make workplaces more human-centric.

Augmented Reality will disrupt how business is conducted

Augmented reality (AR) is the latest and perhaps most significant marketing trend to develop in recent years. More and more businesses are shifting their focus away from traditional marketing campaigns and diving into the world of augmented reality. Why? Because AR technology opens new channels for advertising and marketing opportunities. AR marketing can tap into customer markets that might seem out of reach with traditional methods.

The concept of marketing with augmented reality is becoming more mainstream and is seeing an increase in both use and new developments. However, there are still many companies who are not using or are under using augmented reality, which is potentially costing them significant returns on investment.

What is augmented reality?

AR technology is a combination of virtual objects with real-world environments. AR is different from virtual reality in that augmented reality does not immerse the user into a fantasy world. AR uses the real environment a user is in to enhance their engagement with virtual objects, makeup, creatures, and more.

Augmented reality adds to the existing world instead of creating a new world by digitally overlaying virtual objects onto the real world.

How is augmented reality used?

Augmented reality is developed by superimposing digital information in a real-world environment. The goal of AR is to provide an interactive experience for users where they can perceive both the real and the digital at the same time, all through the use of a camera on a mobile device.

AR gives users a new type of experience that companies everywhere are tapping into, and many businesses are now incorporating augmented reality into their digital marketing campaigns. There is, naturally, a constant trend of consumers purchasing, using, and engaging with new technological advancements. Companies can use this trend to their benefit by staying on top of modern technology, including the changes in the enhanced reality world.

What are the benefits of augmented reality?

  1. Rich and immersive experiences. Augmented reality provides customers with the chance to interact with digital objects right in their own homes. For businesses selling furniture like IKEA and Amazon, augmented reality capabilities mean that consumers can place furniture around their home to analyze the product and see how it fits in their house. AR gives customers more information on the products and significantly helps in the decision-making process.
  2. More avenues for advertising. AR allows unprecedented opportunities for companies of any size to advertise in more engaging ways. Through augmented reality, businesses can introduce new products and services and build brand awareness. Companies can showcase their latest developments and show consumers exactly how their brand can fit into the customer’s life. Gone are the days of heavy content, webpage banners, and other traditional marketing campaigns.
  3. Blend gaming with marketing. With augmented reality, marketers can add a gaming element to their advertisements that taps into the consumer’s competitive and child-like side. Applications like Snapchat include AR filters that are entertaining for how they make the user look, and for the game the users play inside the filter. Customers experience the brand in a new way and are left with lasting impressions that can convert into sales.
  4. Personalized experiences. Integrating augmented reality directly into an established application or website can boost a company’s conversion rate and shorten the length of time a customer takes between showing interest in a product and purchasing it. AR allows consumers to personalize their experience with the brand, placing objects directly into their environment or onto their own image to help with the decision-making process. IKEA, Amazon, and makeup brand Sephora all have an AR marketing element that lets users digitally try products before buying them.

What are some examples of AR in marketing?

  1. Sephora

Sephora now includes an app that allows consumers to try on makeup before they buy it. Using the front-facing camera, customers can take selfies while wearing digital makeup.

  1. BBVA

BBVA gives consumers the chance to search homes and view details about the house and the potential cost.

  1. IKEA Place

Customers can place digital copies of furniture into their homes to see how it will look and to check where they would like to place it.

  1. Pepsi

Pepsi developed an AR campaign that lets customers use an augmented reality window beside a bus station’s wall to view UFOs, tigers, and robots.

3D renderings for Real Estate Marketing

3D rendering is quickly becoming essential to the real estate industry. 3D rendering tools allow real estate agencies to produce marketing materials that help buyers visualize their dream home.

Graphic designers and 3D visualization artists are an integral part of real estate marketing. It isn’t always the most rewarding job, but rendering a new apartment or series of townhomes, is vital to the real estate industry, and it provides a steady stream of work as more agencies look to 3D renderings for their sales materials.

Many 3D visualizers enjoy working with real estate agencies, bringing their expertise to a lucrative field with no end of demand. These days, the visualization industry and real estate marketing are permanently linked and can rely heavily on each other.

For years, agencies had no marketing materials other than square footage numbers, pricing breakdowns, and maybe one finished building. Agents were selling a dream home without visual aids — a challenging task for even the most creative agent. There existed a disconnect between what agents were selling and what buyers could see. This often led to distrust and dashed hopes.

Now, however, real estate lives in the age of 3D visualization.

Computer rendering and digital reproduction are valuable technologies that have opened the door for real estate firms to show buyers their properties in a more realistic way. Through 3D renderings and animations, agencies can show potential buyers the possibilities of the property before it is even built. Buyers can now picture themselves living in the home before they make a purchase.

Architects, developers, and interior designers work with 3D visualization artists to build the property in 3D renderings for promotional material that make a dream a reality for buyers.

Before 3D renderings were possible, some visual aids were circulated for potential buyers. Architects created 2D sketches of the property that showed the home in the most basic light. With the evolution of computer technology, 3D rendering artists can now produce a more robust picture of the home. Computers allow real estate firms to use newer, better promotional materials with fly-throughs, animations, and, more recently, virtual reality experiences. Tech advances have changed the way that architects, agents, and buyers view new designs and how properties are visualized even before construction.

3D renderings and visualizations create stunning environments and make everyone involved more excited about the project. Buyers are especially more engaged in their properties, even for more mundane purchases.

Technology is moving at an ever-rapid pace, and the coming years will see more advancements than we can imagine. 3D renderings and visualizations will likely see new and exciting advances that revolutionize how the real estate industry sells properties.

Virtual reality (VR) is one of the newer formats for 3D visualization. VR is expected to move quickly and is already becoming significantly better and less expensive every year. The technology is more accessible and attainable, even for real estate. VR environments let agencies bring their potential buyers in a 3D rendering of a property that they can walk through and see from every angle possible. Buyers can actively change-out qualities, furniture, paint colors, and fully customize a building without physically going inside it.

A cousin of VR, augmented reality (AR) is becoming increasingly more popular. AR uses a smart device camera to overlay 3D objects onto real space. AR is similar to VR except that some parts of the environment are real.

Both technologies are still in the early stages, but giant tech companies like Google, Apple, and Facebook are working hard to advance the tech rapidly. AR and VR are poised to be the next great thing to happen to real estate since the current iteration of 3D renderings became mainstream.

Whatever happens, going forward, 3D renderings will continue to be a highly valuable commodity in the real estate market. The two industries will move forward together and make real estate marketing a better experience for everyone.

Benefits of using Virtual Reality for Real Estate

The typical workflow of buying and selling real estate has become stale and time-consuming, even in 2020. Looking at list upon list of properties, sitting through negotiations, and following through with in-person visits to countless houses and apartments can get tedious and takes up a significant amount of time for realtors and homebuyers.

Thankfully, there is a new way to work through the real estate and home buying process. Virtual reality (VR) is turning the real estate industry upside down as more firms flock to its advanced capabilities. VR helps real estate agencies grow their firms, attract new clients, and provide cutting-edge services to potential buyers.

In most use cases, virtual reality is used for gaming and entertainment purposes. However, VR tech is increasingly being used in other industries, especially real estate.

How is VR used in real estate?

  • Property showcases

In traditional real estate practices, potential buyers visit several different properties before landing on the best one for their needs. In-person visits take significant time and can have logistics issues if the property is far from where the client is located. There are also often expenses involved with property visits, for both the buyer and the agent.

With VR, buyers can virtually visit as many properties as they wish all from their couches. With VR headsets, buyers enter immersive VR models of the properties that allow them to do 3D walkthroughs. They can view the home from every angle and see all the small details that 2D images can miss. In one afternoon, buyers can visit dozens of properties and make an informed decision on which one is best for an in-person visit.

The two types of virtual tours are guided visits and interactive visits. Guided visits are tours for existing properties with fully virtual environments or 360-degree videos. Guided visits are often less expensive to put together and usually only require a panoramic camera. Clients should still wear a VR headset. In interactive tours, consumers can move around a property where they want and at will. They can click on highlighted areas in their field of view to proceed to a new section of the property. Interactive visits are more expensive and require specialized tools to create.

  • Staging

Staging can get expensive, but not staging a property can turn potential buyers away. Consumers want to see what a property will look like once they move in, not before any furniture moves in. In a virtual model of the home, developers can fully furnish the property for staging.

According to the National Association of Realtors Profile of Home Staging report, 77% of real estate agents say that adequate staging helps buyers visualize themselves in their future home.

Virtual reality lets realtors furnish an apartment with less investment and no physical furnishings.

  • Architectural visualization

It’s usually challenging to market a property that hasn’t broken ground or is only halfway through construction. To help, developers build large 3D models showing a property or neighborhood which helps buyers visualize the architecture.

However, 3D models do little for the architecture of the property interiors. Instead of small 3D models, marketers use large showrooms with full-scale models of the rooms or apartments, which is a significant investment. With the incoming of VR, it is now possible to forgo the substantial investment and instead create 3D models in virtual reality. Consumers can view the inside and outside of new properties.

VR has made architectural visualization less expensive and more immersive than it ever was before.

  • Instructions for tenants

Communication between tenants and landlords or real estate agents has always been challenging. With virtual reality, landlords can communicate with their tenants through VR headsets. Tenants can view virtual tours to understand better how their utility services work. Landlords can avoid unnecessary and time-consuming visits with their tenants. VR is also useful for vacation rentals with high turn over rates. With virtual instructions, tenants can quickly learn what they need to know about a property without having to make phone calls and wait until someone comes.

  • Commerce

VR in real estate goes hand-in-hand with commerce in terms of purchasing furnishing, paint colors, and upgrades for a new home. During a VR tour, buyers can go to a virtual store and purchase items and upgrades that they want in their new home. Users can style the property the way they want and fully customize their future home.

If the clients make no changes to the interior, they might look through virtual catalogs of furniture, curtains, and other furnishings to purchase for their home, which adds to the commerce element.

What are the benefits of VR in real estate?

  • Saves time

Virtual reality is an amazing new technology for the real estate sector. It allows agents to save significant amounts of time during the showing and buying process with clients. Agents do not have to brings potential buyers to property after property. Instead, they can set their clients up with VR headsets so that they can view dozens of sites in one sitting. Once they have their preferred properties listed, they can schedule in-person visits. This is a more economical approach that is beneficial to the agent and the buyer.

  • Global reach

It’s naturally challenging for clients to buy a property if it is located far from where they are situated. Long-distance property visits take time and cost money, which is particularly frustrating if the property is not the right one for the client. VR enables clients to view homes far away and around the world from their couches with little to no cost or time investment.

  • Saves money

Producing 3D tours sounds expensive, but it is now more affordable than ever and can save money in the long term. The technology is more mainstream, making it less expensive, and without the need to physically stage the home or take large volumes of high-quality photos, agents save money.

  • Visualization

Through realistic visualization of the property, clients can see themselves in the home and take mental ownership of the property. Clients are more likely to buy a property that they can visualize themselves living inside. VR home tours let buyer’s walk through a property and picture their furniture and their interior design. A virtual visit is one of the best and quickest ways to nudge a client to purchase a home.

3D Architecture Visualization

Architecture and real estate are inherently linked industries and are currently growing in capacity as people feel more confident about investing in new properties. This growth has spurred the challenge of adopting bigger projects and new technologies.

Technology is frequently changing and is rapidly advancing as the world hurtles full speed into a futuristic environment. With advancements comes new trends, especially in the real estate industry. Real estate and architectural firms can now use 3D architectural rendering and 3D walkthrough animation to present their projects and project ideas.

Architectural design is an essential element of every real estate project, and 3D rendering can help bring those elements and ideas to life before the project is even started. 3D walkthroughs let designers and agencies walk through their projects and look at the details they want to be included before they break ground for construction.

Why should you use 3D architectural visualization?

When agencies are working on an apartment or townhouse project, real estate developers are integral from the start. Developers work on the project from the ground up and design every element from scratch. They can now use 3D presentations to further visualize and share their ideas on the project.

There is always a need to analyze the design, develop the presentation and marketing of the project, and garner more funds from the investor. Developers can produce 3D renderings with 3D modeling computer software to bring their rough drawings to life for presenting their ideas.

From a marketing standpoint, the project needs 3D architectural visualizations and 3D renderings to display the finished product better before it’s anywhere near finished. 3D visualizations give potential buyers the best idea of what the project will look like when it’s done.

The best way to develop 3D renderings and modelings is to work with a company that provides a complete package — everything from the 3D renderings to the marketing and branding.

Virtual Reality Real Estate Navjeet Chhina

Virtual reality (VR) is continually advancing by leaps and bounds, especially in the last several years. While different variations of the technology have been around for a while, it has become increasingly popular over the years, leading to faster advancements. VR has now moved from heavy, clumsy, and relatively unusable prototypes to affordable headsets that anyone can bring home. More mobile and headset devices are sold every day as the technology becomes increasingly immersive and realistic.

VR is not just for gaming or watching shows. The technology is finding its way into a wide array of industries, becoming more mainstream than ever before. VR is now frequently used in marketing, including in the real estate sector. Agencies across the world are showing homes and apartments in virtual reality to gain new customers and widen their client base.

As VR becomes more widely adopted in real estate, the technology is also becoming more versatile and easier to use. VR is bound to continue seeing increased use in real estate, with an estimated revenue of 2.6 billion by 2025.

There are still a lot of challenges coming for VR, but the use of high-quality virtual reality applications is too promising not to pursue.

What is the appeal of real estate VR?

One of the best perks of VR is the option to do virtual tours with clients. Buying new properties is a significant time commitment for most clients, and the process is harder the farther away a client lives. VR can save time, money, and resources by offering a virtual preview of the property right from a client’s home. Modern VR headsets can provide realistic tours of a property in 360-degree format and free-style navigation.

Another benefit is the virtual visualization of a site. Virtual reality can help an agent sell a property still under construction. It’s typically difficult for most agencies to advertise and sell construction properties because clients can’t visualize the end result. With virtual visualization, clients can see the inside and outside of a site in detail.

There is also an option for virtual staging. If a property is out of the construction phase but empty, the chance to sell it decreases. For years agents have partnered with interior designers to show the better side of a property through staging. With VR, there’s no need to fill a home or apartment physically. Instead, you can show a fully staged property in virtual reality.

Finally, there is V-commerce. Like its cousin e-commerce, v-commerce means showing a virtual property with a price tag. Clients can buy from inside the VR app, similar to an e-commerce store.

What are the benefits of real estate virtual reality?

  • Save time. VR lets agencies show clients a property without the need to go with the clients on physical tours. Search for and reviewing a property is faster than ever. Virtual tours allow the client to view multiple properties within a couple of hours instead of a couple of days.
  • Save money. Some elements of VR can get expensive because of the technology used, but your expenses allow you to increase conversion rates and your return on investment. You also save on old school advertising materials and property staging.
  • Increase engagement. Regular 2D visualization does not offer nearly as much participation as 3D virtual tours. VR lets clients get the lay of a listing, see how it looks with furniture, and better understand how the property would work for their needs. Flipping through a photo catalog pales in comparison to a VR tour.

Worldwide. VR eliminates the need to visit a property physically. Now, real estate agents can sell a site without needing the client to come to see it first. Clients can take a virtual tour and learn more about the home no matter where in the world they are.

Advantages of Augmented Reality in the Real Estate Business

Have clients looking to see or tour a building? Don’t want to show them a 2D website or photo album? You’re not alone. 2D and even physical site tours are things of the past with the advent of augmented reality (AR) technology. These days, AR is still a novel technology, but it is quickly becoming to go-to tech for real estate agencies around the world.

AR is beneficial to the real estate sector in numerous ways. It improves interactions between realtor and client and offers clients a new, interactive, and immersive way to view a property without having to go onsite. With a new perspective on construction projects and standing buildings, real estate agents can offer a better chance for clients to experience a property. Through AR, agencies are increasingly speeding the rate of sales cycles.

What are the benefits of augmented reality in real estate?

Increase Engagement

AR in real estate gives clients a better, more immersive, and engaging experience when viewing a property. Augmented reality involves rendering 2D images of the site into 3D objects to give clients a virtual experience. They’ll have a better understanding of the property and what it offers. With AR capabilities, clients could go so far as to take photos of their furniture and place those photos into the new home to see how it looks from an AR viewpoint.

Save Time and Resources

AR frees agents from showing a property countless times to the same client. Clients can use augmented reality on their mobile devices to see a virtual tour of the property even if they are a thousand plus miles away. AR apps help answer basic queries about the property and area in which it resides. Clients could also use an AR app to hover their mobile device over a property’s window to see more information about the structure like its energy rating, window glass used, and even the schools for which the house is zoned.

Reach More Clients and Increase Profits

Every business is in search of increased profits, and real estate agencies are no different. AR can help spur an agency’s growth through its popularity and ability to tap into a new market that is interested in using the technology. This increases an agency’s client base exponentially. Augmented reality provides a better opportunity for agents to show properties and retrieve information on projects without the need for Wi-Fi. When agents are untethered, they can meet with clients anywhere and anytime and increase profits.


Augmented reality is one of the newest technological crazes to the point that both Apple and Google have released new ways for developers to produce AR apps. AR has enormous potential and is poised to take the real estate industry by storm, driving growth, increasing engagement, and bringing in a higher return on investment. There are few to no downsides of incorporating AR into a real estate practice, making its adoption a no-brainer.

Augmented Reality Real Estate Navjeet Chhina

Augmented reality is a burgeoning industry with frequent advancements and a promising future. AR technologies have impacted nearly every industry, and real estate is no exception. The technology has gone from a futuristic maybe to a realistic way of showing a building in detail on a client’s smartphone. Many agencies have already incorporated AR technology into their everyday practices, introducing interactive demonstrations on-site and on the phone.

Augmented reality has valuable marketing implications that are only just being tapped into. AR is also a unique way of encouraging clients to make a profitable decision.

How is AR affecting real estate?

Most real estate agencies struggle with the presentation of their catalog at some point, facing roadblocks including unemotive text descriptions, lackluster photos, and lack of devoted time to visit each site with clients. AR tools and mobile apps can overcome most, if not all of these obstacles with the single touch of a button.

Clients can use an agency’s built-in AR capabilities to view a site from all angles, gaining a better, in-depth understanding of a property without ever leaving their homes. Agencies can set up their augmented reality applications to allow clients to browse different categories, compare various sites, and make informed decisions.

What are the benefits of AR in real estate?

Augmented reality brings a new way for clients to not only view a property but experience the property, too. In general, people enjoy technological advancements that are helpful and also entertaining. Real estate agencies can use the innate attractiveness of new technologies to bring in new clients and keep them engaged with the agency.

Real estate agencies can use AR to make interactive catalogs and advertisements and implement new ways for clients to view a property. Clients are more likely to engage with a property if there is an element of AR because visualization is better with AR than with photos, videos, and text descriptions. The more complex a property or building is, the better an AR experience serves it.

AR technologies can also make clients more interested and involved in what an agency is selling. This is likely because AR is a newer technology that most people find fascinating. With augmented reality, clients can visit a property in which they are interested on their own from their couch. This frees up time on an agent’s schedule, saving the agency time and resources overall.

Augmented Reality Applications

Augmented reality real estate applications mainly fall into three categories based on the complexity of their designs. The types include Simple, Advanced, and Enterprise AR apps. Simple applications might consist of simplistic 3D objects, while Advanced applications might consist of QR codes or interactive animations.


ARHouse is an application designed for Apple devices where users can develop impressive AR presentations. The app includes 3D models that are easily manipulated to highlight every aspect of a presentation. Architects, contractors, and real estate agencies can utilize ARHouse to give their clients the complete picture of a property. With ARHouse, users can fully visualize their projects, view AR 3D models, and share those 3D models with clients.

An app designed mainly for Android devices, includes various AR elements based on image recognition features. The app provides all the pertinent details of a listing as well as AR features, including Street Peek and Sign Snap, which allow users to point their smartphone at a house and receive information from the app’s database.


Augmented reality has a bright future in the smartphone application landscape. The practical uses are boundless, making it clear why the technology has reached into most industries. Real estate agencies can tap into a new customer base by marketing their properties through AR experiences. Some agencies have already started implementing the technology, and others are quickly following. In today’s tech-happy world, not adopting AR is not an option.

To celebrate their 50th anniversary Superstar shoe, Adidas and WSS teamed up with Genius Ventures Inc to create an in-store AR activation

adidas logo

To celebrate their 50th anniversary Superstar shoe, Adidas and WSS teamed up with Genius Ventures Inc to create an in-store Augmented Reality Snapchat activation.

This in-store activation with Snapchat code was highly successful, so successful, that they moved on to a second phase to include a coupon-code for a free hat upon making their purchase in-store.

Benefits of Augmented Reality marketing include:
– Valuable data using AI technology
– Increased brand awareness
– Unique way to engage with your consumers
– Limitless possibilities
– And so much more!

Sounds cool, right?

Try it out now at

How to use:
Open the Snapchat filter (link in bio).
Tap on floor or any surface to activate.
You can use your fingers to make it bigger or smaller.
Tap on floor again to relaunch.

Have you considered Augmented Reality as part of your marketing strategy?

To get in touch, please contact Genius Ventures Inc at


Name: Marah Berezowsky

Email Address:

Your Website URL:

Augmented Reality and Brand Experiences: Examples and Business Opportunities for Enterprises

The best brands are continuously seeking new and exciting ways to reach their target audience. The brands that hope to stay relevant need to express themselves in refreshing ways to make their consumer base take notice and pay attention. With the advent of augmented reality technologies, many companies are already working toward that goal, giving their customers a new way to engage through immersive interactions.

Augmented Reality [AR] is the latest trend in new customer experiences, and it is working well for early adopters of the technology. Most consumers enjoy trying out new techniques and experiences, making the widespread inclusion of AR in applications a reality. Whether they’re using an app that lets them see new furniture in their homes, an app that applies different makeup to their faces, or an app that lets them walk through a real estate investment, AR applications offer consumers new and better ways to engage with brands.
Two Engineers Works with Mobile Phone Using Augmented Reality Holographic Projection 3D Model of the Engine Turbine Prototype. Development of Virtual Mixed Reality Application.

AR is changing the way in which companies reach and interact with their customer base, helping them stay relevant in a flooded market. With augmented reality, engagement, conversion rates, and overall sales can increase simply by creating a better brand experience.

The current applications of augmented reality for businesses show promise, and the future of AR looks bright. Businesses in every industry can feel the positive effects of AR technologies, including the gaming, healthcare, real estate, education, and entertainment industries.

The Rise of Augmented Reality
Augmented reality is a technology that allows users to superimpose 3D objects into their physical world through a mobile device. Essentially, AR overlays digital information onto the existing environment to create a new environment. One popular example is Pokémon Go, wherein users catch Pokémon they can see in the real world through their smartphones.

Many tech companies are working on improving the framework and capabilities of AR, including Apple, which launched ARKit to help app developers meet this goal. Developers can now access new tools to produce stunning augmented reality and virtual reality applications.
Analysts predict continued market growth for the AR and VR industry, citing that in 2020, there will be more than one billion people using AR applications worldwide. However, even though analysts have made sizable estimates on the market growth for a unified AR and VR world, software developers feel strongly that AR is the future and will drive the majority of growth in immersive technology.

Why won’t VR be as big as AR? Virtual reality is far more complicated than augmented reality, requiring more attention for the user, who is fully immersed in a digital environment. This limits communication with the outside world while the technology is used. On the flip side, augmented reality allows users to interact with a digital world and the physical world at the same time. Users can implement AR into their everyday lives without the need for a special headset and closing themselves off from their environment. AR users can easily switch from using AR for gaming and business to shopping and entertainment, all while staying connected to the real world.

Augmented Reality in Marketing
Many brands have already entered the AR field, integrating AR into their mobile device and browser applications for practical and marketing uses. Some example users include Home Depot, Timberland, Sephora, Chiquita, and Genius Ventures Inc.

In 2015, Home Depot released a way for customers to see how a paint color would look on their walls before they bought the paint. The Project Color app included ways to account for light, objects, and even shadows. This gave customers a realistic idea of how the color would look inside their real environment.

Augmented Reality (AR) information technology about nearby businesses and services on smartphone screen guide customer or tourist in the city, close-up of hand holding mobile phone, blurred street

In 2017, Home Depot increased its AR offerings to include furniture and furnishings. Now, customers can see how colors would look on their walls and how various furniture items would look in their homes. This technology has since been adopted by Lowe’s and IKEA, too.

Timberland has also taken advantage of augmented reality, offering a virtual dressing room that allows customers to see their faces on a model body with features similar to their own. Users can then try on different clothes and accessories that the brand sells before they purchase them. Customers have a better understanding of how the clothing will look before they invest in the items, saving time and money.

Sephora offers a virtual makeup artist program inside their app that lets customers try on high-end makeup and different combinations without having to buy the makeup first. While many people prefer purchasing their makeup in-store, some people don’t have that luxury or the time. Sephora’s virtual artist app eliminates those barriers and brings the makeup studio to users’ homes.

Chiquita has partnered with Shazam to show customers exactly where their bananas came from. The new transparency app follows the entire route of bananas from Latin America to their destination. The goal is to help consumers understand the sustainability practices Chiquita is using. To view the life of the banana, users scan the blue sticker on the banana in the Shazam app and watch the virtual journey take flight on their phones.

This year, To celebrate their 50th anniversary Superstar shoe, Adidas and WSS teamed up Genius Ventures Inc to create an in-store Augmented Reality Snapchat activation. This in-store activation with Snapchat code was highly successful, so successful, that they moved on to a second phase to include a coupon-code for a free hat upon making their purchase in-store.

ADIDAS x WSS – Snapchat Activation – Augmented Reality

Augmented Reality in Other Industries
Another example of AR integration is in the insurance industry. Insurance companies are providing ways for customers to show real-time views of damage from traffic accidents and natural disasters. On the other end of the video, operators use AR to gain a better picture of the damage, measure different aspects, and estimate the full extent of the damage and the future costs of repairs. AR accelerates the reimbursement process.

In the healthcare industry, augmented reality gives medical students the ability to train in AR environments with mannequins that are overlaid with AR to simulate real diseases and treatments. Physicians are learning more through access to AR, and students have a more in-depth understanding of medical procedures before they enter hospitals.

Augmented Reality: The Future of Customer Experience
AR is rapidly changing the way that consumers communicate with businesses. In retail, the implications of AR in marketing are enormous and promise increased engagement and sales. AR is also taking over education, healthcare, and even the way people interact with their insurance companies.

Surgeons Perform Brain Surgery Using Augmented Reality, Animated 3D Brain. High Tech Technologically Advanced Hospital. Futuristic Theme.
AR is becoming more widespread and more convenient for mainstream audiences and is continually integrated into more applications and industries, making it more accessible. The technology is an ideal tool for many different brands to utilize in their marketing tactics, offering new and exciting ways to reach their customer base.

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