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Category: Augmented Reality

Augmented Reality will disrupt how business is conducted

Augmented reality (AR) is the latest and perhaps most significant marketing trend to develop in recent years. More and more businesses are shifting their focus away from traditional marketing campaigns and diving into the world of augmented reality. Why? Because AR technology opens new channels for advertising and marketing opportunities. AR marketing can tap into customer markets that might seem out of reach with traditional methods.

The concept of marketing with augmented reality is becoming more mainstream and is seeing an increase in both use and new developments. However, there are still many companies who are not using or are under using augmented reality, which is potentially costing them significant returns on investment.

What is augmented reality?

AR technology is a combination of virtual objects with real-world environments. AR is different from virtual reality in that augmented reality does not immerse the user into a fantasy world. AR uses the real environment a user is in to enhance their engagement with virtual objects, makeup, creatures, and more.

Augmented reality adds to the existing world instead of creating a new world by digitally overlaying virtual objects onto the real world.

How is augmented reality used?

Augmented reality is developed by superimposing digital information in a real-world environment. The goal of AR is to provide an interactive experience for users where they can perceive both the real and the digital at the same time, all through the use of a camera on a mobile device.

AR gives users a new type of experience that companies everywhere are tapping into, and many businesses are now incorporating augmented reality into their digital marketing campaigns. There is, naturally, a constant trend of consumers purchasing, using, and engaging with new technological advancements. Companies can use this trend to their benefit by staying on top of modern technology, including the changes in the enhanced reality world.

What are the benefits of augmented reality?

  1. Rich and immersive experiences. Augmented reality provides customers with the chance to interact with digital objects right in their own homes. For businesses selling furniture like IKEA and Amazon, augmented reality capabilities mean that consumers can place furniture around their home to analyze the product and see how it fits in their house. AR gives customers more information on the products and significantly helps in the decision-making process.
  2. More avenues for advertising. AR allows unprecedented opportunities for companies of any size to advertise in more engaging ways. Through augmented reality, businesses can introduce new products and services and build brand awareness. Companies can showcase their latest developments and show consumers exactly how their brand can fit into the customer’s life. Gone are the days of heavy content, webpage banners, and other traditional marketing campaigns.
  3. Blend gaming with marketing. With augmented reality, marketers can add a gaming element to their advertisements that taps into the consumer’s competitive and child-like side. Applications like Snapchat include AR filters that are entertaining for how they make the user look, and for the game the users play inside the filter. Customers experience the brand in a new way and are left with lasting impressions that can convert into sales.
  4. Personalized experiences. Integrating augmented reality directly into an established application or website can boost a company’s conversion rate and shorten the length of time a customer takes between showing interest in a product and purchasing it. AR allows consumers to personalize their experience with the brand, placing objects directly into their environment or onto their own image to help with the decision-making process. IKEA, Amazon, and makeup brand Sephora all have an AR marketing element that lets users digitally try products before buying them.

What are some examples of AR in marketing?

  1. Sephora

Sephora now includes an app that allows consumers to try on makeup before they buy it. Using the front-facing camera, customers can take selfies while wearing digital makeup.

  1. BBVA

BBVA gives consumers the chance to search homes and view details about the house and the potential cost.

  1. IKEA Place

Customers can place digital copies of furniture into their homes to see how it will look and to check where they would like to place it.

  1. Pepsi

Pepsi developed an AR campaign that lets customers use an augmented reality window beside a bus station’s wall to view UFOs, tigers, and robots.

3D renderings for Real Estate Marketing

3D rendering is quickly becoming essential to the real estate industry. 3D rendering tools allow real estate agencies to produce marketing materials that help buyers visualize their dream home.

Graphic designers and 3D visualization artists are an integral part of real estate marketing. It isn’t always the most rewarding job, but rendering a new apartment or series of townhomes, is vital to the real estate industry, and it provides a steady stream of work as more agencies look to 3D renderings for their sales materials.

Many 3D visualizers enjoy working with real estate agencies, bringing their expertise to a lucrative field with no end of demand. These days, the visualization industry and real estate marketing are permanently linked and can rely heavily on each other.

For years, agencies had no marketing materials other than square footage numbers, pricing breakdowns, and maybe one finished building. Agents were selling a dream home without visual aids — a challenging task for even the most creative agent. There existed a disconnect between what agents were selling and what buyers could see. This often led to distrust and dashed hopes.

Now, however, real estate lives in the age of 3D visualization.

Computer rendering and digital reproduction are valuable technologies that have opened the door for real estate firms to show buyers their properties in a more realistic way. Through 3D renderings and animations, agencies can show potential buyers the possibilities of the property before it is even built. Buyers can now picture themselves living in the home before they make a purchase.

Architects, developers, and interior designers work with 3D visualization artists to build the property in 3D renderings for promotional material that make a dream a reality for buyers.

Before 3D renderings were possible, some visual aids were circulated for potential buyers. Architects created 2D sketches of the property that showed the home in the most basic light. With the evolution of computer technology, 3D rendering artists can now produce a more robust picture of the home. Computers allow real estate firms to use newer, better promotional materials with fly-throughs, animations, and, more recently, virtual reality experiences. Tech advances have changed the way that architects, agents, and buyers view new designs and how properties are visualized even before construction.

3D renderings and visualizations create stunning environments and make everyone involved more excited about the project. Buyers are especially more engaged in their properties, even for more mundane purchases.

Technology is moving at an ever-rapid pace, and the coming years will see more advancements than we can imagine. 3D renderings and visualizations will likely see new and exciting advances that revolutionize how the real estate industry sells properties.

Virtual reality (VR) is one of the newer formats for 3D visualization. VR is expected to move quickly and is already becoming significantly better and less expensive every year. The technology is more accessible and attainable, even for real estate. VR environments let agencies bring their potential buyers in a 3D rendering of a property that they can walk through and see from every angle possible. Buyers can actively change-out qualities, furniture, paint colors, and fully customize a building without physically going inside it.

A cousin of VR, augmented reality (AR) is becoming increasingly more popular. AR uses a smart device camera to overlay 3D objects onto real space. AR is similar to VR except that some parts of the environment are real.

Both technologies are still in the early stages, but giant tech companies like Google, Apple, and Facebook are working hard to advance the tech rapidly. AR and VR are poised to be the next great thing to happen to real estate since the current iteration of 3D renderings became mainstream.

Whatever happens, going forward, 3D renderings will continue to be a highly valuable commodity in the real estate market. The two industries will move forward together and make real estate marketing a better experience for everyone.

3D Architecture Visualization

Architecture and real estate are inherently linked industries and are currently growing in capacity as people feel more confident about investing in new properties. This growth has spurred the challenge of adopting bigger projects and new technologies.

Technology is frequently changing and is rapidly advancing as the world hurtles full speed into a futuristic environment. With advancements comes new trends, especially in the real estate industry. Real estate and architectural firms can now use 3D architectural rendering and 3D walkthrough animation to present their projects and project ideas.

Architectural design is an essential element of every real estate project, and 3D rendering can help bring those elements and ideas to life before the project is even started. 3D walkthroughs let designers and agencies walk through their projects and look at the details they want to be included before they break ground for construction.

Why should you use 3D architectural visualization?

When agencies are working on an apartment or townhouse project, real estate developers are integral from the start. Developers work on the project from the ground up and design every element from scratch. They can now use 3D presentations to further visualize and share their ideas on the project.

There is always a need to analyze the design, develop the presentation and marketing of the project, and garner more funds from the investor. Developers can produce 3D renderings with 3D modeling computer software to bring their rough drawings to life for presenting their ideas.

From a marketing standpoint, the project needs 3D architectural visualizations and 3D renderings to display the finished product better before it’s anywhere near finished. 3D visualizations give potential buyers the best idea of what the project will look like when it’s done.

The best way to develop 3D renderings and modelings is to work with a company that provides a complete package — everything from the 3D renderings to the marketing and branding.

Advantages of Augmented Reality in the Real Estate Business

Have clients looking to see or tour a building? Don’t want to show them a 2D website or photo album? You’re not alone. 2D and even physical site tours are things of the past with the advent of augmented reality (AR) technology. These days, AR is still a novel technology, but it is quickly becoming to go-to tech for real estate agencies around the world.

AR is beneficial to the real estate sector in numerous ways. It improves interactions between realtor and client and offers clients a new, interactive, and immersive way to view a property without having to go onsite. With a new perspective on construction projects and standing buildings, real estate agents can offer a better chance for clients to experience a property. Through AR, agencies are increasingly speeding the rate of sales cycles.

What are the benefits of augmented reality in real estate?

Increase Engagement

AR in real estate gives clients a better, more immersive, and engaging experience when viewing a property. Augmented reality involves rendering 2D images of the site into 3D objects to give clients a virtual experience. They’ll have a better understanding of the property and what it offers. With AR capabilities, clients could go so far as to take photos of their furniture and place those photos into the new home to see how it looks from an AR viewpoint.

Save Time and Resources

AR frees agents from showing a property countless times to the same client. Clients can use augmented reality on their mobile devices to see a virtual tour of the property even if they are a thousand plus miles away. AR apps help answer basic queries about the property and area in which it resides. Clients could also use an AR app to hover their mobile device over a property’s window to see more information about the structure like its energy rating, window glass used, and even the schools for which the house is zoned.

Reach More Clients and Increase Profits

Every business is in search of increased profits, and real estate agencies are no different. AR can help spur an agency’s growth through its popularity and ability to tap into a new market that is interested in using the technology. This increases an agency’s client base exponentially. Augmented reality provides a better opportunity for agents to show properties and retrieve information on projects without the need for Wi-Fi. When agents are untethered, they can meet with clients anywhere and anytime and increase profits.

Conclusion

Augmented reality is one of the newest technological crazes to the point that both Apple and Google have released new ways for developers to produce AR apps. AR has enormous potential and is poised to take the real estate industry by storm, driving growth, increasing engagement, and bringing in a higher return on investment. There are few to no downsides of incorporating AR into a real estate practice, making its adoption a no-brainer.

Augmented Reality Real Estate Navjeet Chhina

Augmented reality is a burgeoning industry with frequent advancements and a promising future. AR technologies have impacted nearly every industry, and real estate is no exception. The technology has gone from a futuristic maybe to a realistic way of showing a building in detail on a client’s smartphone. Many agencies have already incorporated AR technology into their everyday practices, introducing interactive demonstrations on-site and on the phone.

Augmented reality has valuable marketing implications that are only just being tapped into. AR is also a unique way of encouraging clients to make a profitable decision.

How is AR affecting real estate?

Most real estate agencies struggle with the presentation of their catalog at some point, facing roadblocks including unemotive text descriptions, lackluster photos, and lack of devoted time to visit each site with clients. AR tools and mobile apps can overcome most, if not all of these obstacles with the single touch of a button.

Clients can use an agency’s built-in AR capabilities to view a site from all angles, gaining a better, in-depth understanding of a property without ever leaving their homes. Agencies can set up their augmented reality applications to allow clients to browse different categories, compare various sites, and make informed decisions.

What are the benefits of AR in real estate?

Augmented reality brings a new way for clients to not only view a property but experience the property, too. In general, people enjoy technological advancements that are helpful and also entertaining. Real estate agencies can use the innate attractiveness of new technologies to bring in new clients and keep them engaged with the agency.

Real estate agencies can use AR to make interactive catalogs and advertisements and implement new ways for clients to view a property. Clients are more likely to engage with a property if there is an element of AR because visualization is better with AR than with photos, videos, and text descriptions. The more complex a property or building is, the better an AR experience serves it.

AR technologies can also make clients more interested and involved in what an agency is selling. This is likely because AR is a newer technology that most people find fascinating. With augmented reality, clients can visit a property in which they are interested on their own from their couch. This frees up time on an agent’s schedule, saving the agency time and resources overall.

Augmented Reality Applications

Augmented reality real estate applications mainly fall into three categories based on the complexity of their designs. The types include Simple, Advanced, and Enterprise AR apps. Simple applications might consist of simplistic 3D objects, while Advanced applications might consist of QR codes or interactive animations.

ARHouse

ARHouse is an application designed for Apple devices where users can develop impressive AR presentations. The app includes 3D models that are easily manipulated to highlight every aspect of a presentation. Architects, contractors, and real estate agencies can utilize ARHouse to give their clients the complete picture of a property. With ARHouse, users can fully visualize their projects, view AR 3D models, and share those 3D models with clients.

Realtor.com

An app designed mainly for Android devices, Realtor.com includes various AR elements based on image recognition features. The app provides all the pertinent details of a listing as well as AR features, including Street Peek and Sign Snap, which allow users to point their smartphone at a house and receive information from the app’s database.

Conclusion

Augmented reality has a bright future in the smartphone application landscape. The practical uses are boundless, making it clear why the technology has reached into most industries. Real estate agencies can tap into a new customer base by marketing their properties through AR experiences. Some agencies have already started implementing the technology, and others are quickly following. In today’s tech-happy world, not adopting AR is not an option.

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