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To celebrate their 50th anniversary Superstar shoe, Adidas and WSS teamed up with Genius Ventures Inc to create an in-store AR activation
To celebrate their 50th anniversary Superstar shoe, Adidas and WSS teamed up with Genius Ventures Inc to create an in-store Augmented Reality Snapchat activation. This in-store activation with Snapchat code was highly successful, so successful, that they moved on to a second phase to include a coupon-code for a free
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Augmented Reality and Brand Experiences: Examples and Business Opportunities for Enterprises
The best brands are continuously seeking new and exciting ways to reach their target audience. The brands that hope to stay relevant need to express themselves in refreshing ways to make their consumer base take notice and pay attention. With the advent of augmented reality technologies, many companies are already
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